What we learned from the 2023 Content Design & UX Writing Community Survey
FREE EVENT | 12 - 1:30pm ET
Recording will be shared with attendees.
Earlier this year, Jane Ruffino launched a survey for people working in UX content. Her goal: to understand how responsibilities, titles, team structures, and more have shifted over the past few years—and what’s keeping people up at night right now.
The response was overwhelming. More than 240 people from around the world shared their stories and perspectives—revealing deep excitement at how this field has grown, ongoing frustrations with how content workers are treated, and new fears of AI and layoffs wreaking havoc on the field.
“I made the switch from instructional design fully into UX and doubled my salary!”
—Content designer
“Just hire more of us. We can juggle projects but let us focus, and optimize.”
—Content lead
“With all the recent layoffs, I worry about how many teams are going back to square one.”
—Principal content designer
Join us on June 29 as we reveal the biggest themes Jane and a team of volunteers found in the data—and what it means for the humans who make up this field. You’ll learn:
What works and what doesn’t about different team and reporting structures
Insights into content folks’ titles, career paths, and day-to-day work lives
The big wins that are keeping people energized right now
What’s broken about recruiting and how we can fix it
What people most want to see change in their organizations and in the content field
Before we wrap, we’ll also lead breakout conversations to reflect on these results—so we can leave feeling more prepared to face today’s challenges, and build a more sustainable and humane future for everyone who works with content.
Agenda
Welcome and fireside chat with Jane Ruffino
Brief presentations on key finding areas from survey volunteers
Audience Q&A
Breakout discussions and closing
Presenters
Jane Ruffino: Trainer, consultant, and founder of content design studio, Character
Rosa Vieira de Almeida: Content designer
Lauren Tormey: Senior content designer, University of Edinburgh
Theo Karatzas: Content designer and digital researcher
Sara Wachter-Boettcher: CEO, Active Voice
Register now
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All registered attendees will receive a recording of the event.
About our presenters
Jane Ruffino
Trainer, consultant, and founder of content design studio, Character
Jane is a UX content consultant who has worked across industries in Europe and North America. She specializes in training and enablement, and has created courses for Berghs School of Communication, the UX Design Institute, and organizations looking to tap into their content potential. In addition to her work as a content designer, she’s also pursuing a PhD in contemporary archaeology, on the topic of the undersea fiber optic cable network. In her spare time, she's trying to become someone who can say "In her spare time, she works in her garden."
Rosa Vieira de Almeida
Content designer
Rosa is a content designer and researcher focused on creating and improving systems of care. She’s a former academic who enjoys thinking about and working on issues related to language, migration, and deathcare. She lives in Rotterdam and Lisbon.
Lauren Tormey
Senior content designer, University of Edinburgh
Lauren is a senior content designer at the University of Edinburgh. She works as part of a multidisciplinary design team focusing on improving the digital provision for prospective students. In her eight years in higher education, she has used her editorial, CMS, and UX skills to support the creation and maintenance of more effective, human-centered content. In her spare time, Lauren is a keen runner and an advocate for a more humane immigration system in the UK.
Theo Karatzas
Content designer and digital researcher
Theo Karatzas is a content designer and freelance researcher. She holds a master’s degree in media studies from the New School and has done research on digital memorialization, social media, and media archaeology. She lives with her husband in San Francisco and enjoys cooking, reading, hiking, and rock climbing. In a previous life, she worked in the music industry.
Sara Wachter-Boettcher
CEO, Active Voice
Sara is a leadership coach, author, and speaker dedicated to changing design and tech for good. She’s the founder of Active Voice, a training and coaching company that helps content and UX professionals become bold leaders and build better workplaces. Prior to Active Voice, Sara was a consultant focused on responsible, inclusive design practices. She is also the author of three books: Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech, Design for Real Life (with Eric Meyer), and Content Everywhere.